Frequently Asked Questions
Everything you need to know about how CollectorLeads works, what's included, and what to expect before you apply.
What's the difference between Collector Leads Core and Collector Leads Pro?
Core is built for online sellers: eBay dealers, Whatnot sellers, and buyers without a physical storefront. It includes a custom 9-page website, 10 county pages written around seller searches, a custom photo submission form, Google Business Profile setup and management, Google Ads management with a $99 starter budget, 3 SEO blog posts, and full monthly support. Pro is built for brick-and-mortar shop owners. It includes everything in Core plus a 14-page website, 10 additional county pages written for collectors looking for a store, 20 total, storefront pages, an events and shows section, and Google Reviews integration. Pro also includes a $199 monthly ad budget instead of $99.
What does each package cost?
Collector Leads Core is a $2,999 build-out plus $399 per month. Collector Leads Pro is a $4,999 build-out plus $499 per month. Both require a minimum 12-month commitment. The monthly fee includes everything: hosting, SSL, daily backups, GBP management, Google Ads management with the included ad spend, SEO maintenance, and 1 hour of monthly edits and support.
How do the county pages work and who picks the counties?
You pick your state at intake. We then research the 10 most relevant counties based on population, search volume, and where your buying activity is strongest. For Core, all 10 pages are written around what sellers search when they want to sell a collection: things like "sell comics in [county]" and "comic buyer near me." For Pro, 10 pages are written for sellers and 10 are written for collectors searching for a store, like "comic book store in [county]" and "comic shop near me." You review and approve the county list before we build anything.
What does the photo submission form look like?
We build it custom for your buying focus. It typically asks for photos of the collection, a description of what they have, approximate quantity, condition, and how they'd like to be contacted. It's not a generic contact form. It's built to qualify leads before they reach you so you know what someone has before you pick up the phone. The form is built into every relevant page on your site, not just the contact page.
Do you work with multiple buyers in the same state?
No. CollectorLeads takes one Core client per state and one Pro client per state. Once your state is taken for a given package, it's taken. We won't build the same system for a competing buyer in the same state while you're active. A state can have one active Core client and one active Pro client at the same time since they're reaching different audiences, but never two Core clients or two Pro clients competing in the same market.
What do I need to provide to get started?
After your strategy call, you'll complete a simple intake form covering what you buy, where you operate, how sellers should reach you, your store hours and location if you're a Pro client, and any events or shows you attend. That's it. We write all the copy, build the county structure, design the site, and send everything to you for review before anything goes live. You don't need to write a word.
How long does it take to launch?
Most sites go live within 2 to 3 weeks from kickoff, depending on how quickly the intake form is completed and feedback is returned. The county pages are built and submitted to Google at launch. The ads go live the same day as the site. The organic rankings from the county pages typically start building within the first 60 to 90 days as Google indexes and gains confidence in the site.
How long before I start seeing leads?
Ads typically start generating inquiries within the first few weeks after launch. Organic leads from the county pages build over the first 60 to 90 days. Most clients see a consistent mix of both within the first 90 days. Paul's Comics had 51 inbound form submissions in the first 90 days. Infinite Comics & Cards had 30 inbound submissions in their first 90 days before the store even opened. See the full case studies.
What's included in the monthly fee?
Hosting, SSL, and daily backups. Google Business Profile management. Google Ads management with the included ad spend, $99 for Core and $199 for Pro. SEO maintenance and monitoring. 1 hour of site edits and support. Monthly reporting. Everything is handled for you. You don't need to log into anything or manage any platform. You focus on buying and we handle the system.
Is there a long-term contract?
Both packages require a minimum 12-month commitment. The SEO, ads, and organic growth all compound over time and 12 months is the window where the full system starts performing consistently. We believe in earning your business through results, and 12 months gives the system the runway it needs to do that.
Still Have Questions?
If something isn't covered here, apply for a strategy call and we'll walk through everything before you make any decisions. No pressure, no pitch. Just a clear picture of what we'd build for your market and what it costs.